Furk.net is your personal secure storage that fetches media files and lets you stream them immediately You can use it to stream video or listen to your music from PC, smartphone, HTPC or even a game console (XBOX, PS3).. We’ve had Leighton here on Logo Designer Blog before, as part of our “13 Logo Designers Share Their Love of Logo Design” series however now we have him back for a full blown interivew. Enjoy the read, it’s worth it. So. Torrent anonymously with torrshield encrypted vpn pay with bitcoin. Interview | Logo Design Blog. This is part 2 of the series in which I interview thirteen talented logo designers, asking about their process of designing logos, why the love it so much, which elements are most important, and where they draw their inspiration from. You can find part one here. Iam. Garth. Name: Garth Humbert. Company: Iam. Garth. Twitter: @iamgarth. What do you love about logo design? Why did you decide to specialize in it? A person, product, or company’s brand is it’s core asset—the foundation on which its identity is built. I love being a part of this most basic message—the name. It’s how the name is portrayed that forms a large part of a consumer’s initial reaction. I want to make sure the brands that I manage don’t hinder the relationship between a company and its clients.
What elements do you consider essential to any good logo? There’s no set list of elements that every logo should have. They can’t all be strong or ethereal or bitchin. They don’t all need a mark or icon or illustrated monkey. That said there are some basic functions that I make sure that any logo I create can handle—because a master brand should be flexible. There are times when it needs to look good really really small or 8? RGB on the Internet or embroidered on a polo. The other thing that’s important to me, is that nobody with illustrator (or Word) could sit down and say, “hey that logo looks like Impact with a bunch of letter- spacing” and type out one of my logos. When a client asks what font I used for their logo (so they can use it on other internal projects), I can proudly say, “I made your logotype by hand” or “I custom- tweaked some type so nobody can copy it”. Delivering a logo that is truly unique is something I always strive for. Where do you get your inspiration from when creating a logo? What inspires you most? You’re probably expecting “riding the subway” or “old album covers” or “vintage Americana” but the reality is that my inspiration is driven by the client and their needs, goals, vision, target market, industry, competitors, history, existing materials, desired traits, and any other number of key factors that should inspire a brand. Next on my list of inspiration are the letterforms—what are the letter shapes? RaeThomas & Associates. 1635 Higdon Ferry Road, Suite C Hot Springs National Park, AR 71913. For more information, please call us at 1.800.760-8826 or email us at [email protected]. So much of the story can be told with the letters themselves. Please share what you consider to be the “best” logo you ever designed for a client and a few words about how you came up with this particular design. A recent identity project that was very successful (read it exceeded the clients expectations) was Eden Reforestation Projects. Where this logo is successful is that it tells the story of ERP—Healing Lands & Lives. ERP assists communities in third world countries where deforestation is rampant, by helping them understand the issue of deforestation and giving them the tools and resources to begin reversing the effects. The local community is heavily involved, resulting in a changed landscape and changed lives. This “hands- on” approach of planting trees and restoring the land is clearly communicated in the logomark—providing an immediate connection between human lives and our forests. Im Just Creative. Name: Graham Smith. Company: Im Just Creative. Twitter: @imjustcreative. What do you love about logo design? Why did you decide to specialize in it? It’s like my little own world, I control it, I influence everything about it. Being a nutter of a perfectionist, crafting a logo is the closest I have found to actually achieving perfection. Which really throws it in the face of many people who say that perfectionism is mostly unobtainable. Prior to focusing on logo design, I was struggling with the whole perfectionist aspect. The bigger the job, the worse it was, the longer I would spend aching over the smallest of details, micro details. Yet to me they were as glaring as a huge zit on the end of someone’s nose. Not healthy. Logo design has actually given me peace of mind many, many times. I see it as a obtainable goal with each project, rather than being overwhelmed, each logo has it’s own neat compartment where I know exactly where everything is. Rarely do I end up feeling overwhelmed or unable to deliver. I see logo design as a true craft, one that is easy to mess up if you don’t have all the right ingredients. I love logos, plain and simple, I love that feeling when you find some utterly clever play on words, or create a monumentally brilliant logo mark. A good logo can reward you with much happiness and achievement. To a degree, what helped me decided to focus on logo design was really the feedback that I received over a period of time, and people coming back for another logo or recommending me. That is a wonderful feeling when you know in your heart that people respect and appreciate the work you do. So that was a big influence for me, as well as my own passion for it. What elements do you consider essential to any good logo? I’ll keep this simple. From my perspective, a font makes or breaks a logo. Not everyone agrees with that. I have even had people question my logo design process as unorthodox. But the fact is, I’m getting more and more logo work, so something is working. As well as having my own style of design, I seem to have my own style of logo creation – but ultimately it works for me and works for the clients. I focus on fonts from the get go. They create the mood, the atmosphere and the emotion. They set the tone and create the right balance of feeling. I spend a lot of time thinking about fonts for every new logo project. I will occasionally do the reverse, create the logomark then choose the font, but this is pretty rare. Only in cases where the logomark plays a significant role, and my brief dictates that the mark is foremost the focal point. So yes, in these cases, I design the mark, then pair it up with a suitable font. Where do you get your inspiration from when creating a logo? What inspires you most? Often I will just go with internal feelings, the gut instinct approach. I try to avoid getting inspiration as for me it can actually cloud what it is I’m trying to achieve. I certainly have my own style, something that has been eeked out over time. A style that is totally natural to me. Looking at logo inspiration sites actually causes internal conflict for me and hinders me more than it helps. If I get a logo project that actually stumps me for ideas, say maybe about a topic I know little about, then in these cases I usually refer to my many Logo. Lounge books or my favourite book of the moment, aptly named, ‘Logo’. However, I will visit the many wonderful logo inspiration sites during quieter moments, when I don’t have any logo projects on. This was I can admire the many 1. Please share what you consider to be the “best” logo you ever designed for a client and a few words about how you came up with this particular design. I know for a fact that I’m not the only one who struggles to pick out a favorite logo, Of course I have my own personal favourites, but often they tend not to be the ones that other people would choose, as say my best. So the dilemma is to try and choose one that really just sums up what I like about logo design. Even if, when compared to other designs, it’s not so ‘bouncy bouncy’. As i previously mentioned, I have a style that is natural to me, a minimalist at heart. So when I get a logo project that has the opportunity to be just that, then that is a time for me to celebrate. When a client says, I love your style, I love the clean shapes, the focus on typography, ‘I want the same’ then that’s a great thing. The Octobox logo was just that. I saw potential for a very clean, font focused logo. I considered of course using shapes to create a more ‘creative’ form, but my gut kept telling me to keep to words and letters. For sure, on the surface, it looks pretty simple. Hindsight is great. But this logo actually took a lot of revisions, and font changes. Backwards and forwards to find that ‘perfect’ feel and balance. Using shapes to represent the initials in this way also proved to be an exercise in this coming and going merry- go- round. I would classify this as my desire for perfection on overdrive. I see it, I feel it and that’s what is important. It feels and looks right to me and I’m very happy with how it turned out. The great thing with this logo design are the endless colour variations you can work with. The original was a two- tone blue, as is on my portfolio. But I have many other versions and for the purposes of this post, decided to do an almost mono reversed style. Just Creative Design. Name: Jacob Cass. Company: Just Creative Design. Twitter: @justcreative. What do you love about logo design? Why did you decide to specialize in it? Logo design is one of those fields that can really captivate you or on the other hand, bore you to death. Thankfully for me, I really do have a passion for it. Encapsulating the core values of a business and portraying that in an a simple, identifiable and creative manner is the challenge and I suppose that is what draws me to it. I ended up specialising in logo design purely for these facts, plus it is a field that not many other designers specialise in. What elements do you consider essential to any good logo? Every business has different needs and one must adapt these needs to the project, rather than following a “rule book”. I do however believe that simplicity in logo design is the best – if it reflects the core values of the business in a creative, memorable and describable manner then this should make a solid foundation for a logo. Where do you get your inspiration from when creating a logo? What inspires you most? I usually browse logo design galleries and refer to my books to get the creative juices rolling but other than that it’s just me, my sketchbook and Illustrator. Please share what you consider to be the “best” logo you ever designed for a client and a few words about how you came up with this particular design. Freak. Share - Easy One- Click File Hosting.
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